Stories aren’t just words—they’re magic.
Stories build bridges, spark action, and inspire people to see the world (and themselves) in new ways. My goal? To help people find their own story and make it matter. Whether it’s creating connection, motivating teams, or igniting change, I'll teach you how to harness the power of storytelling to move hearts, shift minds, and get things done. Let’s turn your message into momentum!
Meet Erin Peterson
Award-Winning Journalist & Speaker
I’m Erin Peterson, the founder and CEO of Scout Stories, where we transform ideas into compelling stories that inspire change. Over my career, I’ve earned 28 Emmy Awards, three National Edward R. Murrow Awards, and the prestigious duPont-Columbia Award for Investigative Journalism. My work has helped change federal laws, save lives, and bring light to the stories that truly matter.
My journey began as a producer, executive producer, and Director of Innovation, where I led national groundbreaking investigations, and award-winning stories, podcasts, and shows. Today, I use my expertise in storytelling, messaging, and public speaking to help organizations and individuals craft narratives that resonate, build trust, and drive action.
My work has been featured on 64 TV stations nationwide, CNN, the Today Show, Last Week Tonight with John Oliver, and A&E’s Intervention. I’m also a public speaking coach, a certified yoga instructor, and a mentor for young women. Storytelling isn’t just my job—it’s my mission.
Erin's Talks
Storytelling isn’t just my job—it’s my mission.
Storytelling That Changes Everything
Think storytelling is just for entertainment? Think bigger. This session is about harnessing the power of authentic narratives to do more than just inspire—it’s about creating real, measurable change.
Whether you’re looking to shift perspectives, spark action, or connect deeply with your audience, I’ll show you how to craft stories that hit the heart, evoke emotion, and drive results. Because when you tell the right story, it can transform everything.
Turning Your Narrative into a Movement
Ready to make waves? This session is all about taking your story and turning it into a rallying cry.
Whether you’re leading a team or trying to create community momentum, I’ll show you how to engage people, build excitement, and make your narrative a movement that sticks. Because your story deserves to be heard—and felt.
How Stories Build Trust and Drive Action
People don’t trust what they don’t feel. In this talk, I’ll show you how storytelling creates emotional connections that build trust and inspire action.
From fostering transparency to motivating teams, you’ll leave with the tools to use your story as a bridge to trust and influence. Because when people believe in you, they’ll follow your lead.
Erin's Coaching
1:1 Story Coaching
Harness Your Voice. Own Your Story.
Got a big speech coming up? Pitching an idea that needs to land? Or maybe you’re just ready to finally own your story? In my 1:1 coaching, we’ll dig into what makes your story uniquely you and figure out how to tell it in a way that grabs attention and sticks with your audience. Think of me as your storytelling GPS—I’ll help you find the emotional core, refine your delivery, and give you tools to speak with confidence and clarity. By the end, you’ll have a story that not only sounds great but feels like you.
Team and Group Story Coaching
Let’s Get Your Team Talking—and Inspiring.
Every great team has a story—but is yours telling it in a way that matters? My team and group coaching sessions are part workshop, part strategy session, and 100% about finding the stories that connect, motivate, and move people to action. Whether it’s aligning your leadership team’s vision or creating messaging that packs a punch, I’ll help you turn individual voices into a powerful collective message. It’s fun, it’s collaborative, and your team will leave with fresh energy and stories that truly resonate. Let’s make your group the kind that everyone wants to listen to!
Erin's Testimonials
Storytelling isn’t just a job—it’s the mission.
“For Erin, storytelling isn’t just a skill—it’s a superpower she inspires others to discover in themselves.”
Jeremy Campbell, Award-Winning Author
"Erin is amazing. She conveyed everything I wanted to get across and made it resonate."
Lauren Forbes, for the Arthritis Foundation
Erin Peterson is a confident and effective speaker using real world experiences to connect with audiences. I would highly recommend booking her for your next event!
Kaitlyn Ross, TV Reporter & Personality
"Erin is one of the best storytellers in the business. Her style is versatile and authentic."
Lauren Boston, Communications & Media Strategist
Let's Connect
Erin's work has been featured on 64 TV stations nationwide, CNN, the Today Show, Last Week Tonight with John Oliver, and A&E’s Intervention. Storytelling isn’t just a job—it’s her mission. See how she can help you write your next chapter.
404-655-2624
